17 Actionable Tips to Improve Your SEO in 2022

 

How do I get my site ranked higher in Google?

Search Engine Optimization (SEO) is the practice of improving the visibility of websites or web pages in Search Engines' organic (non-paid) search results. SEO is a very competitive field and requires constant effort and monitoring.

There are several ways to optimize your site for search engines. The main goal is to improve the quality and quantity of backlinks pointing to your site. This way, your site will appear in the top positions of search results. In this post, you will learn the SEO strategies that will help your site rank higher in SERP.

Let's get started.

Best SEO Tips to Rank Higher in SERP

1. Target Relevant Primary and Secondary Keywords

When it comes to SEO, the most important thing you need to know is how to target relevant keywords. You have to think about what people actually want when they type a keyword into a search engine.

For example, if you're running a blogging site, you might target "blogging tips" as well as more specific terms like "how to choose a blog niche." Be sure to research competitor keywords and see which ones bring in traffic.

2. Use High Quality Backlinks

One of the best ways to increase your page ranking is by getting high-quality backlinks from other sites. The better these links are, the more likely Google is to consider them valuable and rank your site accordingly.

You can find out who has linked to your website using tools such as Open Site Explorer, Majestic SEO, Ahrefs or SemRush. These tools allow you to view the sources where your competitors got their links.

3. Create Social Media Sharing Pages

If you haven't already done so, now is the time to set up social media sharing buttons on your site. That way, users will be able to share your content with friends and followers across various platforms.

4. Include Video Content on Your Website

As we mentioned above, video content is extremely helpful for driving traffic to your site. It also helps keep visitors engaged longer than text alone.

Videos are great because they contain text. And you can use videos to explain things that aren't immediately obvious. They also convert better than text. So don't forget to include video content on your site!

5. Add Meta Tags

Adding meta tags to your pages helps search engines understand what each page is about. For example, adding the word “blog” to the title tag signals to search engines that this page contains blog posts.

6. Make Sure Your Website Loads Fast

According to Google, speed is one of the factors that affects user experience. Users won't stay on a slow website long enough for them to read everything there is to read.

So make sure that your website loads quickly, preferably under two seconds. There are many free tools available to test the loading speed of your site. To name just a few: Pingdom, GTMetrix, PageSpeed Insights.

7. Start Link Building Campaign

Before starting any link building campaign, it's imperative that you first identify all of your current backlinks. Once you do so, you'll have a clear idea of what kind of links you should look to build.

Also, make sure to check how useful those links are. Links from low authority blogs may not help much since Google considers them less trustworthy.

8. Create Great Meta Descriptions

Another way to get more traffic is by creating great meta descriptions for each of your webpages. They appear below the URL in search results.

They must contain 70 characters or less and describe the main points of the corresponding article.

9. Optimize Images

This is another important factor when it comes to improving your SEO. More specifically, optimizing images means making sure that all of your images are optimized - meaning that the file size is smaller than it needs to be.

10. Update Your Landing Pages

A landing page is a page that shows after someone clicks through a referral link from an external source. In order to improve its chances of being ranked higher in search engine results pages (SERPs), it's crucial to update its content regularly.

11. Submit Your Site to Search Engines

You can submit your website to search engines directly from Webmaster Tools. But doing so requires manual intervention and takes some time before Google starts indexing your new pages.

To avoid these hassles, consider using a third-party service like Yoast or RankMathBoth services offer automated submission of your site to Google, Bing and other major search engines.

12. Use Keywords Wisely:

The keywords used on your site play a huge role in determining how well it performs in search engines.

But you shouldn't go overboard here. Using too many keywords may result in lower click through rates and lead to penalties.

13. Optimize Your Title Tag

One of the most important parts of your website's HTML code is its title tag. Its purpose is to tell visitors what the page is about.

The title should be descriptive yet concise. Also, make sure to include as many keywords as possible, but don't overdo it.

14. Write Quality Content

As we mentioned earlier, quality content will ultimately boost your SEO efforts. So make sure that you write as much original content as possible.

It doesn't matter whether it's text, video or audio. What matters is that it's unique and contains information that no one else has published online.

15. Keep Up With Social Media

If your business relies heavily on social media, then you need to make sure that you use this platform effectively.

You don't want people to think that you're ignoring them. That will only hurt your reputation.

16. Monitor Competitors

It's essential to keep track of your competition. Check their rankings every week or month. Look at their backlink profile and see what kinds of links they're getting.

Once you've identified a potential weak spot, you can start developing a strategy to counter it. For instance, if you notice that your competitors are getting lots of backlinks from irrelevant and outdated resources, you can develop a plan to drive more relevant content to those old blog posts.

17. Optimize Your Links

When linking out to other sites, always remember to do it properly.

If you don't have enough authority or trust with a particular site, try adding rel"nofollow" attribute to the links.

This will prevent any kind of spammybehavior. Instead, it'll just pass off the credit to the originating site.

You should focus on improving your search engine rankings by using these SEO techniques. Your site audit will show you issues with your website. You should work on fixing those issues before trying to get more traffic. Let me know if you have any questions!